The agreement
These Terms of Service (the "Terms") govern access to and use of Petrichor, the website at trypetrichor.com, the application at app.trypetrichor.com, the API and every related service (together, the "Service") provided by BluBubl Limited ("Petrichor", "we", "us"). By creating an account, using the demo chat, or otherwise using the Service you agree to these Terms and to the Privacy Policy. If you do not agree, do not use the Service.
If you use the Service on behalf of a company or other organisation, you represent that you have authority to bind it, and "you" and "Customer" refer to that organisation. The Service is for business use. You must be at least 18 years old.
For customers who process personal data subject to the GDPR, UK GDPR or similar laws, the Data Processing Addendum is incorporated into these Terms. Where a signed order form or enterprise agreement exists between us, it prevails over these Terms in case of conflict.
What the Service does
Petrichor is an autonomous go-to-market agent. On your instructions it learns your ideal customer profile from the context you give it, searches for companies and business contacts that match, enriches them, drafts personalised outreach, sends it from the email and LinkedIn accounts you connect, reads and classifies replies, and adjusts future work from the outcomes.
The agent acts within the autonomy settings, budgets and instructions you give it. It works with third-party data sources and models and its output is probabilistic: leads can be imperfect, scores are estimates and drafts can be wrong. You decide what runs and you remain responsible for what is sent from your accounts. We may change, add or remove features as the product evolves; we will not materially reduce the core functionality of a paid plan during a paid period without notice.
Accounts and teams
- Provide accurate account information and keep it current.
- Keep your credentials confidential. You are responsible for all activity under your account and must tell us promptly if you suspect unauthorised use.
- A team admin who invites members is responsible for their use of the shared workspace, for setting their spend allowances, and for removing them when they leave.
- Guest sessions created through the demo chat are temporary and may be deleted when they expire unless you carry them into an account.
- We may suspend or terminate accounts that breach these Terms, create risk for other users or third parties, or remain inactive on a free plan for an extended period, with notice where reasonable.
Acceptable use and lawful outreach
Outreach automation touches the rights of the people you contact and the rules of the platforms you send through. You agree that you, not we, are the sender of every message and the controller of every campaign, and that you will:
- Comply with all laws that apply to your outreach, including the GDPR and ePrivacy rules in the EEA and UK (including PECR), CAN-SPAM in the United States, CASL in Canada, and equivalent laws elsewhere. Where a law requires prior consent for a channel or a recipient type, obtain it before the agent sends.
- Contact people only in their professional capacity, about matters relevant to their role, with truthful, non-deceptive content, an accurate sender identity and a working way to opt out.
- Honour opt-outs, unsubscribes and objections immediately and permanently, and not re-import or re-upload suppressed contacts.
- Comply with the terms of every platform you connect, including the LinkedIn User Agreement, Google and Microsoft account policies, and the acceptable-use policies of sending and CRM tools. You accept that those platforms may restrict accounts that they consider to be automating activity, and that we apply rate limits and pacing but cannot guarantee any platform's tolerance.
- Upload or import only data you have the right to use for outreach, and no special-category data (health, beliefs, sexual orientation, biometrics and similar), financial account data, or data about children.
You must not use the Service to: send unlawful, harassing, discriminatory, fraudulent or misleading content; impersonate any person or organisation; market to consumers in a private capacity; scrape, crawl or systematically extract the Service or our lead data to build or supplement a competing database; resell or sublicense lead data; reverse engineer, probe or overload the Service; bypass usage limits, budgets or security controls; or use the Service in violation of export-control or sanctions laws.
We may investigate suspected violations, pause campaigns, remove content and suspend or terminate access. We may also cooperate with platform operators and authorities where the law requires.
Connected accounts
When you connect an email, LinkedIn, sending or CRM account you authorise us and our integration providers to access it, send and read messages, and read and write records on your behalf to the extent needed to run the features you enable. You confirm that you own or are authorised to use each account you connect and that doing so does not breach any agreement you have with that provider.
You can disconnect an account at any time from Integrations, which revokes our access. We store the credentials that connections require in encrypted form and delete them when you disconnect or close your account. We are not responsible for actions a provider takes against your account for activity you instructed.
Your data and our data
Customer Data
You own the data you upload, connect, type or generate for your own use in the Service ("Customer Data"), including your ICP descriptions, documents, CRM records, campaign content and the leads and outputs produced in your workspace. You grant us a worldwide, non-exclusive licence to host, process, transmit and display Customer Data as needed to provide, secure and improve the Service and as permitted by the Privacy Policy. We do not use Customer Data to train foundation models. We may use aggregated or de-identified usage information that does not identify you or any person.
Lead data
Company and contact records we source from public sources and licensed providers ("Lead Data") are provided for your internal business use in identifying and contacting business prospects. Lead Data is compiled from third-party sources and provided as is: we do not warrant that any record is accurate, current or deliverable. You may export Lead Data for your own sales and marketing operations, including into your CRM, but not for resale, redistribution or building a competing product or database.
Feedback
If you send us suggestions or feedback, we may use them without obligation to you.
AI output and autonomy
The Service generates text, scores, plans and decisions using machine-learning models. Output can be inaccurate, incomplete or unsuitable. You are responsible for reviewing output before relying on it and for the content of every message sent from your accounts, whether you approved it individually or through an autonomy setting that lets the agent send without per-message review.
You must not present output as human-authored where the law requires disclosure of automated communication, and must not use the Service to generate content that infringes others' rights. We provide autonomy controls, spend limits and pause switches; you are responsible for configuring them to match your risk appetite.
Plans, credits and billing
- Plans. The Service is offered on a free tier and paid subscription plans described at /#pricing. Plans renew automatically each billing period until cancelled. Prices exclude taxes, which we add where required.
- Credits. Each plan grants a monthly usage balance to your team wallet, denominated in US dollars. The agent spends from that balance as it works (lead discovery, enrichment, drafting, sending, reply handling and model calls), at the per-action prices shown in the app. Some actions carry a plan-dependent markup on the underlying cost. Balances you buy in addition to your plan are added to the same wallet.
- Unused balance. Monthly plan grants reset each period and do not roll over unless your plan or order form says otherwise. Purchased top-ups remain available while your account is in good standing.
- Refunds to your balance. Where the agent cannot verify a result it has already spent on (for example a lead whose headquarters cannot be confirmed), the spend for that item is returned to your balance automatically. Otherwise fees and credits are non-refundable except where the law requires or these Terms say so.
- Payment. Payments are processed by Stripe. You authorise us to charge your payment method for recurring fees and top-ups you request. If a payment fails we may retry, downgrade your plan or suspend paid features until it succeeds.
- Changes. We may change prices and plan contents with at least 30 days' notice; changes take effect at your next renewal. If you do not accept a change you can cancel before it applies.
- Cancellation. You can cancel from Billing at any time. Cancellation stops future renewals; the current paid period runs to its end.
- Spend limits. Team admins can set per-member allowances and the agent enforces budgets you configure. You are responsible for the spend those settings allow.
Intellectual property
The Service, its software, models, prompts, designs, documentation and the Petrichor name and marks are owned by BluBubl Limited or its licensors and protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription in accordance with these Terms. No other rights are granted. You may not remove proprietary notices or use our marks without written permission.
Confidentiality
Each party will protect the other's non-public information received under these Terms with at least the care it uses for its own confidential information, use it only to perform under these Terms, and disclose it only to people who need it and are bound by confidentiality. Customer Data is your confidential information; our non-public product, pricing and security information is ours. Disclosure required by law is permitted with notice where lawful.
Third-party services
The Service depends on third-party platforms, data providers and model providers listed in our subprocessor list, and on the accounts and tools you connect. Their availability, accuracy and terms are outside our control. We are not responsible for their acts or omissions, for changes they make, or for their decisions about your accounts.
Term and termination
These Terms apply from your first use of the Service until your account is closed. You may close your account at any time from the app or by emailing us. We may suspend or terminate your access with notice if you materially breach these Terms and do not cure within 14 days of notice, immediately for breaches that create legal or safety risk, or on 30 days' notice if we discontinue the Service.
On termination your right to use the Service ends, running campaigns stop, and connected accounts are disconnected. You may export your Customer Data for 30 days after termination, after which we delete it as described in the Privacy Policy. Sections that by their nature should survive (payment obligations, intellectual property, confidentiality, disclaimers, limitation of liability, indemnity, governing law) survive termination.
Disclaimers
THE SERVICE, LEAD DATA AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT PERMITTED BY LAW WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY AND UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT ANY LEVEL OF REPLIES, MEETINGS, DELIVERABILITY, LEAD ACCURACY OR REVENUE, OR THAT ANY THIRD-PARTY PLATFORM WILL PERMIT YOUR USE.
Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED US DOLLARS IF YOU HAVE PAID NOTHING.
These limits do not apply to your payment obligations, to either party's liability for gross negligence, wilful misconduct or fraud, to your breach of the acceptable-use section, or to liability that cannot be limited by law. Nothing in these Terms limits rights that consumers have under mandatory law in their country of residence.
Indemnity
You will defend and indemnify us and our officers, employees and contractors against third-party claims, fines and reasonable costs arising from your Customer Data, your outreach and the content sent from your accounts, your breach of the acceptable-use section or of applicable law, or your violation of a connected platform's terms. We will defend and indemnify you against third-party claims that the Service itself, as provided by us and used in accordance with these Terms, infringes that party's intellectual-property rights. The indemnified party must give prompt notice and reasonable cooperation and let the indemnifying party control the defence.
Governing law and disputes
These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict-of-law rules. Before starting formal proceedings, each party agrees to raise the dispute with the other in writing and to try in good faith to resolve it within 30 days. Disputes that cannot be resolved that way will be brought exclusively in the state and federal courts located in Delaware, United States, and each party consents to that jurisdiction. Consumers resident in the EEA or UK may also rely on the courts and mandatory law of their country of residence.
Changes to these Terms
We may update these Terms as the Service changes. The effective date at the top identifies the current version. For material changes we will notify account holders by email or in the app at least 14 days before they take effect. Continued use after that date is acceptance; if you do not agree you may close your account before the change applies.
General
- Entire agreement. These Terms, the Privacy Policy, the Cookie Policy, the Data Processing Addendum and any order form are the whole agreement between us about the Service and supersede prior discussions.
- Assignment. You may not assign these Terms without our consent. We may assign them to an affiliate or a successor in a merger, acquisition or asset sale.
- Severability and waiver. If a provision is unenforceable the rest remains in force. Failure to enforce a provision is not a waiver.
- Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including third-party platform outages.
- Export and sanctions. You will not use the Service in breach of export-control or sanctions laws, and you represent that you are not on any restricted-party list.
- Notices. We send notices to the email on your account. Send notices to us at alex@trypetrichor.com or by post to BluBubl Limited, 254 Chapman Rd, Ste 101-B, Ofc 104, Newark, DE 19702, United States.
- Independent contractors. The parties are independent contractors; these Terms create no partnership, agency or joint venture.

