01 / Ingest
Bring your data.
Works with large and messy datasets: CRM and database dumps, deals, calls, product usage, and campaign history.
CRM and database dumps
Point it at a HubSpot or Salesforce export and it reads the whole history, not just the columns someone remembered to map.
Deals, calls, product usage
Won and lost deals teach it which accounts actually convert, rather than which ones looked good on paper.
Campaign history
Every past send, reply and close becomes training data for the next decision.

